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Franchising & licensing: two powerful ways to grow your business

By: Sherman, Andrew J.
Material type: TextTextPublisher: New York AMACOM 1999Edition: 2nd Edition.Description: 449.ISBN: 9780814404508.Subject(s): Franchises | License agreements | Retail trade | United StatesDDC classification: 658.8708 Summary: "Thoroughly updated from cover to cover, Franchising & Licensing helps companies and entrepreneurs understand how to make the most of existing intellectual property assets. It explains how to develop strategic plans around these assets to create new revenue streams, market opportunities, and profit centers. At its core, this is a book about business growth - it focuses on how to keep your business growing, even in an erratic economy, and how to actively leverage intangible assets for maximum value." "Filled with instructive examples based on the author's extensive experience, as well as dozens to time-saving forms for drafting agreements, Franchising & Licensing, Third Edition remains the essential resource in the field."
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Item type Current location Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad
General
Non-fiction 658.8708 SHE (Browse shelf) Available SIBMH-B-4577

"Thoroughly updated from cover to cover, Franchising & Licensing helps companies and entrepreneurs understand how to make the most of existing intellectual property assets. It explains how to develop strategic plans around these assets to create new revenue streams, market opportunities, and profit centers. At its core, this is a book about business growth - it focuses on how to keep your business growing, even in an erratic economy, and how to actively leverage intangible assets for maximum value." "Filled with instructive examples based on the author's extensive experience, as well as dozens to time-saving forms for drafting agreements, Franchising & Licensing, Third Edition remains the essential resource in the field."

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