The 5 paths to persuasion: the art of selling your message
Material type:
TextPublication details: Warner Business Books New York 2004Description: xiv, 240 pages: illustrations; 24 cmISBN: - 9780446532396
- 658.45 MIL
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Symbiosis Institute of Business Management - Hyderabad General | General Book | 658.45 MIL (Browse shelf(Opens below)) | Available | SIBMH-B-3748 |
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| 658.45 HAR HBR's 10 must reads on communication | 658.45 HAR Harvard business essentials: business communication | 658.45 KAL Business communication: A Practice-oriented approach | 658.45 MIL The 5 paths to persuasion: the art of selling your message | 658.45 MUK Business communication: connecting at work | 658.45 MUK Business communication: connecting at work | 658.45 MUR Soft skills for success |
"In business, even the best proposals face overwhelming resistance and rejection. Good ideas do not always sell themselves, and to succeed in today's very real world tough decision makers, how you say something can actually be more important than what you say. How can you make sure your message is getting its best shot?."
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