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The 5 paths to persuasion: the art of selling your message

By: Contributor(s): Material type: TextTextPublication details: Warner Business Books New York 2004Description: xiv, 240 pages: illustrations; 24 cmISBN:
  • 9780446532396
Subject(s): DDC classification:
  • 658.45 MIL
Summary: "In business, even the best proposals face overwhelming resistance and rejection. Good ideas do not always sell themselves, and to succeed in today's very real world tough decision makers, how you say something can actually be more important than what you say. How can you make sure your message is getting its best shot?."
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Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Business Management - Hyderabad General General Book 658.45 MIL (Browse shelf(Opens below)) Available SIBMH-B-3748

"In business, even the best proposals face overwhelming resistance and rejection. Good ideas do not always sell themselves, and to succeed in today's very real world tough decision makers, how you say something can actually be more important than what you say. How can you make sure your message is getting its best shot?."

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