Strategy maps : converting intangible assets into tangible outcomes

By:

Kaplan, Robert S

Contributor(s):

Norton, David P

Material type: Text

TextPublication details: Harvard Business School Press, Boston, 2004.Description: xviii, 454 pages: illustrations; 24 cmISBN:

9781591391340

Subject(s):

DDC classification:

658.401 KAP

Summary: "Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture." "Based on their work with more than 300 organizations spanning over a dozen years, Kaplan and Norton have created a new tool that has turned out to be as important an innovation as the Balanced Scorecard itself: strategy maps."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.401 KAP (Browse shelf(Opens below))	Available		SIBMH-B-6721
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.401 KAP (Browse shelf(Opens below))	Available		SIBMH-B-2814

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"Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture." "Based on their work with more than 300 organizations spanning over a dozen years, Kaplan and Norton have created a new tool that has turned out to be as important an innovation as the Balanced Scorecard itself: strategy maps."

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