Creativity, Inc. : building an inventive organization

By:

Mauzy, Jeff

Contributor(s):

Harriman, Richard

Material type: Text

TextPublication details: Harvard Business School Press, Boston, Mass., 2003.Description: xvi, 232 pages; 25 cmISBN:

9781578512072

Subject(s):

DDC classification:

658.406 MAU

Summary: "Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors." "Those kinds of innovations - from the wheel to the assembly line, from the pen to the PC - are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization."

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	General Book	658.406 MAU (Browse shelf(Opens below))	Available		SIBMH-B-2680

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Previous	658.406 KOT Leading change	658.406 KRI If it ain't broke-- break it!: and other unconventional wisdom for a changing business world	658.406 LIP Guiding growth : how vision keeps companies on course	658.406 MAU Creativity, Inc. : building an inventive organization	658.406 MEY Tempered radicals: how people use difference to inspire change at work	658.406 MUR Borrowing brilliance:the six steps to business innovation by building on the ideas of others	658.406 NAR Orbit Shifting,The Dynamics Of Ideas That Create History	Next

"Innovations, by definition, change and improve the status quo. Mostly, they do so in small ways, such as a twist on an already existing idea. But when they do so in big ways - such as a new idea altogether - innovations can catapult the inventing company years ahead of competitors." "Those kinds of innovations - from the wheel to the assembly line, from the pen to the PC - are born of creativity. And many companies are allowing this critical wellspring to run dry. In Creativity, Inc., Jeff Mauzy and Richard Harriman marshal forty years of research into how creative ideas happen and how they become innovations to reveal a set of fundamental principles for infusing creativity into every aspect of an organization."

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