Fashion Brands Merchandising

By:

Kendall Gordon

Material type: Text

TextPublication details: New York Fairchild Publication Inc. 2009Description: xxviii,388pISBN:

978-1-56367-561-4

Uniform titles:

Fashion Brands Merchandising

Subject(s):

DDC classification:

SID-B-4608 391

Radiant Book Service 1063Summary: Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Design	391 (Browse shelf(Opens below))	Available		SID-B-4608
Books	Symbiosis Institute of Design	391 (Browse shelf(Opens below))	Available		SID-B-4674

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Previous	391 Fashion Intern ( With CD )	391 Fashion Brands Merchandising	391 Developing and Branding the FashionMerchandising Portfolio	391 Fashion Brands Merchandising	391 Fashion Intern ( With CD )	391 Inside Fahsio Design	391 Ethics in the Fashion Industry ( With CD )	Next

Fashion Brand Merchandising introduces the concepts and practices that will help students build, develop, and work with fashion brands, Beginning with an overview of the branding concept and a description of those professionals and processes that develop the brand image and the actual products identified with that image, this text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity, you work with fashion brands - marketer, merchandiser, retailer, or designer - this text includes information you will need to work meaningfully with fashion brands. Features -- Focus on Fashion Brands feature an article or case study relevant to the topics of the specific chapters -- Brand Managers Notebook - exercises designed to assist development of your career -- BRANDLAB provides an opportunity to create a fashion brand -- Instructor's Guide provides suggestions for planning the course and using the text -- Powerpoint presentation

Radiant Book Service 1063

LIB BUD FOR SUBSCRIPTION 2012-13

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