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E-COMMERCE:BUSINESS,TECHNOLOGY,SOCIETY

By: LAUDON,KENNETH C.
Contributor(s): TRAVER,CAROL,GUERCIO.
Material type: TextTextPublisher: NEW DELHI DORLING KINDERSLEY INDIA Pvt.Ltd. 2009Edition: 4th.Ed.Description: xxxiv,809.ISBN: 978-81-317-2541-2.Subject(s): MANAGEMENT,E-COMMERECE,E-MARKETING,TECHNOLOGY,BUSINESS,SOCIETYDDC classification: 658.84/LAU/TRA E-COMM/RACKSummary: This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce.The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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Books Books Symbiosis Institute of Computer Studies and Research
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658.84/LAU/TRA (Browse shelf) E-COMMERCE Available MANAGEMENT,E-COMMERECE,E-MARKETING,TECHNOLOGY,BUSINESS,SOCIETY SICSR-B-18991
Books Books Symbiosis Institute of Computer Studies and Research
Book Cart
658.84/LAU/TRA (Browse shelf) E-COMMERCE Available MANAGEMENT,E-COMMERECE,E-MARKETING,TECHNOLOGY,BUSINESS,SOCIETY SICSR-B-18992
Books Books Symbiosis Institute of Computer Studies and Research
Book Cart
658.84/LAU/TRA (Browse shelf) E-COMMERCE Available MANAGEMENT,E-COMMERECE,E-MARKETING,TECHNOLOGY,BUSINESS,SOCIETY SICSR-B-18993

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce.The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

E-COMM/RACK

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E-COMMERCE:BUSINESS,TECHNOLOGY,SOCIETY by TRAVER,CAROL GUERCIO ©2003


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