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Branson : behind the mask

By: Bower, Tom.
Material type: TextTextPublisher: London Faber & Faber 2014Description: xix,433 p., [16] p. of plates : ill. ; 20 cm.ISBN: 9780571297108.Subject(s): Branson, Richard | Businessmen -- Great Britain -- BiographyDDC classification: 338.04092 Summary: "The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer."
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Books Books Symbiosis Institute of Business Management - Hyderabad
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Non-fiction 338.04092 BOW (Browse shelf) Available SIBMH-B-3621
Browsing Symbiosis Institute of Business Management - Hyderabad Shelves , Shelving location: General , Collection code: Non-fiction Close shelf browser
332.743 GOO Everyone's money book on credit 336.73 CAU Public finance (fiscal policy) 336.73/ROS Public Finance 338.04092 BOW Branson : behind the mask 338.04092254 INA Rokda: how Baniyas do business 338.06 BRA Wealth Management 338.130954 RAJ Agricultural finance in India: the role of NABARD

Includes bibliographical references (p. 400-415) and index.


"The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has Branson matched the expectations perpetuated by Virgin's relentless publicity machine? Or have we all been seduced by a brilliant showman? In his most explosive book to date, Tom Bower, bestselling biographer of Simon Cowell, Bernie Ecclestone, Conrad Black and Robert Maxwell, dares to explore the reality of the Branson empire. In doing so, he unravels the gripping story of his recent activities - from the astonishing success of mobile phones to his troubled airlines and his long delayed plan to send multimillionaires into space - and asks whether he really remains Britain's heroic buccaneer."

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