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Strategic Brand Management Building, Measuring and Managing Brand Equity Parameswaran M.G., Jacob Isaac

By: Keller Kevin Lane.
Material type: TextTextPublisher: Noida Pearson India Education Services Pvt. Ltd. 2015Description: xxiii, 695.ISBN: 978-81-317-5689-8.Subject(s): -- Strategic Brand ManagementDDC classification: 658.827 / KEL
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Item type Current location Collection Call number Status Date due Barcode
Books Books Symbiosis Centre for Management Studies, Vimannagar
Reference 658.827 / KEL 12100 (Browse shelf) Available SCMSUGV-B-12100
Books Books Symbiosis Centre for Management Studies, Vimannagar
658.827 / KEL 12101 (Browse shelf) Available SCMSUGV-B-12101
Books Books Symbiosis Centre for Management Studies, Vimannagar
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658.827 / KEL 12102 (Browse shelf) Available SCMSUGV-B-12102
Books Books Symbiosis Centre for Management Studies, Vimannagar
658.827 / KEL 12103 (Browse shelf) Available SCMSUGV-B-12103
Books Books Symbiosis Centre for Management Studies, Vimannagar
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658.827 / KEL 12104 (Browse shelf) Available SCMSUGV-B-12104
Books Books Symbiosis Centre for Management Studies, Vimannagar
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658.827 / KEL 12105 (Browse shelf) Available SCMSUGV-B-12105
Books Books Symbiosis Centre for Management Studies, Vimannagar
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658.827 / KEL 12106 (Browse shelf) Available SCMSUGV-B-12106

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Other editions of this work

STRATEGIC BRAND MANAGEMENT: BUILDING,MEASURING,AND MANAGING BRAND EQUITY by KELLER, KEVIN LANE ©2003
Strategic Brand Management ©2003
STRATEGIC BRAND MANAGEMENT by KELLER, LANE KEVIN ©2007
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