Wiley international encyclopedia of marketing editors-in-chief, Jagdish Sheth, Naresh Malhotra.
Material type: TextPublication details: Chichester, West Sussex, U.K. : Wiley, 2011 2011.)Description: Vols. 07Other title:- International encyclopedia of marketing
- 658.8003 22 40764
- HF5415 .W54 2011eb
- HF5412
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books | Symbiosis International University Central Library | Reference | 658.8003/SHE 40764 (Browse shelf(Opens below)) | Not For Loan | siu-b-40764 | |
Books | Symbiosis International University Central Library | Reference | 658.8003/SHE 40765 (Browse shelf(Opens below)) | Not For Loan | siu-b-40765 | |
Books | Symbiosis International University Central Library | Reference | 658.8003/SET 40766 (Browse shelf(Opens below)) | Not For Loan | siu-b-40766 | |
Books | Symbiosis International University Central Library | Reference | 658.8003/SET 40767 (Browse shelf(Opens below)) | Not For Loan | siu-b-40767 | |
Books | Symbiosis International University Central Library | Reference | 658.8003/SET 40768 (Browse shelf(Opens below)) | Not For Loan | siu-b-40768 | |
Books | Symbiosis International University Central Library | Reference | 658.8003/SET 40769 (Browse shelf(Opens below)) | Not For Loan | siu-b-40769 | |
Books | Symbiosis International University Central Library | Reference | 658.8003/SET 40770 (Browse shelf(Opens below)) | Not For Loan | siu-b-40770 |
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658.8003/SET 40766 Wiley international encyclopedia of marketing | 658.8003/SET 40767 Wiley international encyclopedia of marketing | 658.8003/SET 40768 Wiley international encyclopedia of marketing | 658.8003/SET 40769 Wiley international encyclopedia of marketing | 658.8003/SET 40770 Wiley international encyclopedia of marketing | 658.8003/SHE 40764 Wiley international encyclopedia of marketing | 658.8003/SHE 40765 Wiley international encyclopedia of marketing |
Set of 04 Vol.
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith.
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With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
Mode of access: World Wide Web.
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