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Wiley international encyclopedia of marketing editors-in-chief, Jagdish Sheth, Naresh Malhotra.

Contributor(s): Sheth, Jagdish N | Malhotra, Naresh K | Credo Reference (Firm).
Material type: TextTextPublisher: Chichester, West Sussex, U.K. : Wiley, 2011 2011.)Description: Vols. 07.Other title: International encyclopedia of marketing.Subject(s): Marketing -- EncyclopediasAdditional physical formats: Print version:: No titleDDC classification: 658.8003 Online resources: Full text available from Wiley-Blackwell Online Reference Works
Contents:
v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith.
Wiley-Blackwell Online Reference WorksAbstract: With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.
List(s) this item appears in: Encyclopedia SIU Central Lib
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Books Books Symbiosis International University Central Library
Reference 658.8003/SHE 40764 (Browse shelf) Not For Loan siu-b-40764
Books Books Symbiosis International University Central Library
Reference 658.8003/SHE 40765 (Browse shelf) Not For Loan siu-b-40765
Books Books Symbiosis International University Central Library
Reference 658.8003/SET 40766 (Browse shelf) Not For Loan siu-b-40766
Books Books Symbiosis International University Central Library
Reference 658.8003/SET 40767 (Browse shelf) Not For Loan siu-b-40767
Books Books Symbiosis International University Central Library
Reference 658.8003/SET 40768 (Browse shelf) Not For Loan siu-b-40768
Books Books Symbiosis International University Central Library
Reference 658.8003/SET 40769 (Browse shelf) Not For Loan siu-b-40769
Books Books Symbiosis International University Central Library
Reference 658.8003/SET 40770 (Browse shelf) Not For Loan siu-b-40770

Set of 04 Vol.

v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith.

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With entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.

Mode of access: World Wide Web.

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