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Copycats : how smart companies use imitation to gain a strategic edge / Oded Shenkar.

By: Material type: TextTextPublication details: Boston, Mass. : Harvard Business Press, c2010.Description: 241 p. ; 22 cmISBN:
  • 9781422126738 (hbk. : alk. paper)
  • 1422126730 (hbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4063 22 39825
LOC classification:
  • HD41 .S54125 2010
Contents:
Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.
List(s) this item appears in: SIU books on Innovation
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library 658.4063/SHE 39825 (Browse shelf(Opens below)) Available siu-b-39825

Includes bibliographical references and index.

Fat copycats -- The science and art of imitation -- The age of imitation -- The imitators -- Imitation capabilities and processes -- Imitation strategies -- The imovation challenge.

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