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Business development : a Market-oriented Perspective

By: Material type: TextTextPublication details: Hoboken, N.J. : Wiley, 2012.Description: xi, 553 p. : ill. ; 23 cmISBN:
  • 9780470683668 (pbk.)
Subject(s): DDC classification:
  • 658.4012/ 23 SOR
LOC classification:
  • HD30.28 .S627 2012
Contents:
Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis International ( Deemed University ) Campus Library, Nagpur Text Book 658.4012 SOR (Browse shelf(Opens below)) Available SIUNG-B-9893
Books Books Symbiosis School of Planning and Architecture Reference 658.4012/SOR 165 (Browse shelf(Opens below)) Not For Loan sspa-b-00165
Browsing Symbiosis International ( Deemed University ) Campus Library, Nagpur shelves, Collection: Text Book Close shelf browser (Hides shelf browser)
658.3 DEN Human Resources 658.3 DEN Human Resources 658.3 DEN Human Resources 658.4012 SOR Business development : 658.4036 KAN Facilitator's Guide to Participatory Decision-Making 658.4038 JAW Management Information Systems 658.4038 JAW Management Information Systems

Includes bibliographical references and index.

Introduction and default positions -- Module 1: the business developer's mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer's toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index.

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