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Winning direct response advertising
Material type:
TextPublication details: Ntc Business books New York 1997Edition: 2nd edDescription: 454 pISBN: - 9780844234281
- 659.1 THR
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management and Human Resource Development | Text Book | 659.1 THR (Browse shelf(Opens below)) | Available | SCMHRD-B-4779 |
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| 659.1 SUR Advertising : | 659.1 SUT Advertising and The Mind of the Consumer: | 659.1 TEL Effective adverrtising : | 659.1 THR Winning direct response advertising | 659.1 TIW (Un) commonsense of advertising | 659.1 TRO Repositioning : marketing in an era of competition change and crisis | 659.1 TRO Repositioning : marketing in an era of competition change and crisis |
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