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CASE STUDIES IN MARKETING

By:

ICFAI

Material type: Text

TextLanguage: English Series: ; IIPublication details: ICFAI CENTER FOR MANAGEMENT RESEARCH HYDERABAD 2004Description: 436DDC classification:

658.8 ICF

Summary: 1. CONSUMER BEHAVIOR * ARCHIES * FAST FOOD FABLES * KELLOGG'S INDIAN EXPERIENCE * EUREKA FORBES 2. INDUSTRIAL MARKETING * THE TATA STEEL WAY * INTEL * THE INDIAN PETROLEUM INDUSTRY 3. MARKETING COMMUNICATION STRATEGY * THE COKE & PEPSI * RELAU

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Case Studies	Symbiosis Centre for Management and Human Resource Development	658.8 ICF (Browse shelf(Opens below))	Available		SCMHRD-CASE-57

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Previous	658.8 IAC/CAL Kellogg on integrated marketing	658.8 ICF Marketing finance : work book	658.8 ICF CASE STUDIES IN MARKETING	658.8 ICF CASE STUDIES IN MARKETING	658.8 ICF Case Studies In Strategic Marketing Management	658.8 ICF Case Studies In Human Resource Management	658.8 IND Manageing and marketing of financial services	Next

MARKETING MANAGEMENT

1. CONSUMER BEHAVIOR * ARCHIES * FAST FOOD FABLES * KELLOGG'S INDIAN EXPERIENCE * EUREKA FORBES 2. INDUSTRIAL MARKETING * THE TATA STEEL WAY * INTEL * THE INDIAN PETROLEUM INDUSTRY 3. MARKETING COMMUNICATION STRATEGY * THE COKE & PEPSI * RELAU

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