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SERVICES MARKETING

By:

VENUGOPAL,VASANTI

Material type: Text

TextLanguage: English Publication details: HIMALAYA PUBLISHING HOUSE MUMBAI 2001Edition: 12th ReprintDescription: 323ISBN:

9.78935E+12

Subject(s):

MANAGEMENT,MARKETING,SERVICES MARKETING,STRATEGIC PLANNING, MARKETING SERVICES

DDC classification:

658.8 VEN/RAG

Summary: The service sector plays a vital role in an economy and in shaping its future.The service sector is becoming the primary source of wealth, trade and growth throughout the developed world.Deregulation of services and the application of new technologies are presenting considerable challenge to service companies. Banks, insurance companies, airlines, telecommunications, tourism, as well as professional service firms such as accountants and consultants need new approaches to address the challenge. This book have developed theme from various sources and organized them in an identifiable pattern to enable reader to grasp the concepts,challenges and competitive issues of marketing services

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17763
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17764
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17765
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17766
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17767
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17768
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17769
Books	Symbiosis Institute of Computer Studies and Research	658.8 VEN/RAG (Browse shelf(Opens below))	Available	SICSR-B-17770

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SERVICES MARKETING

The service sector plays a vital role in an economy and in shaping its future.The service sector is becoming the primary source of wealth, trade and growth throughout the developed world.Deregulation of services and the application of new technologies are presenting considerable challenge to service companies. Banks, insurance companies, airlines, telecommunications, tourism, as well as professional service firms such as accountants and consultants need new approaches to address the challenge. This book have developed theme from various sources and organized them in an identifiable pattern to enable reader to grasp the concepts,challenges and competitive issues of marketing services

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