MARKETING MANAGEMENT:TEXT AND CASES
By: LAL,RAJIV.
Material type:
TextPublisher: NEW DELHI TMH 2011Description: xiii,812.ISBN: 9.78007E+12.Subject(s): MANAGEMENT,MARKETING,CUSTOMER,MARKET VALUE,BRANDINGDDC classification: 658.8 LAL/QUE Summary: This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
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Symbiosis Institute of Computer Studies and Research Reference | Reference | 658.8 LAL/QUE (Browse shelf) | Available | SICSR-B-17452 | |
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Symbiosis Institute of Computer Studies and Research | 658.8 LAL/QUE (Browse shelf) | Available | SICSR-B-17453 | ||
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Symbiosis Institute of Computer Studies and Research | 658.8 LAL/QUE (Browse shelf) | Available | SICSR-B-17454 | ||
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Symbiosis Institute of Computer Studies and Research | 658.8 LAL/QUE (Browse shelf) | Available | SICSR-B-17455 | ||
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Symbiosis Institute of Computer Studies and Research | 658.8 LAL/QUE (Browse shelf) | Available | SICSR-B-17456 |
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MARKETING MANAGEMENT
This Book includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching and provides here the latest cases in Marketing Management.
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