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Strategic brand management / Richard Elliott, Larry Percy.
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TextPublication details: Oxford ; New York : Oxford University Press, 2007.Description: xiv, 265 p. : ill. ; 25 cmISBN: - 0199260001
- 9780199260003
- 658.827/ELL 22
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Symbiosis International University Central Library On Display | 658.827/ELL (Browse shelf(Opens below)) | Available | SIU-B-48972 |
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| 658.4/JOU BV-131 Journal of Human Values | 658.4/JOU BV-132 Journal of Human Values | 658.4/JOU BV-133 Journal of Human Values | 658.827/ELL Strategic brand management / | 658.8/BUS The Marketing Whitebook 2013-14 | 658.8/JOU BV-167 Journal of emerging market finance | 658.8/JOU BV-222 Journal of Consumer Culture |
Includes bibliographical references and index.
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