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Strategic brand management / Richard Elliott, Larry Percy.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2007.Description: xiv, 265 p. : ill. ; 25 cmISBN:
  • 0199260001
  • 9780199260003
Subject(s): DDC classification:
  • 658.827/ELL 22
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis International University Central Library On Display 658.827/ELL (Browse shelf(Opens below)) Available SIU-B-48972

Includes bibliographical references and index.

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