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MARKETING THEORY: EVOLUTION AND EVALUATION

By: SHETH JAGDISH N.
Material type: TextTextSeries: PHD STUDENTS. Publisher: USA JOHN WILEY AND SONS 1998Description: 231.Subject(s): MARKETING GENERAL (R-19) | MARKETING THEORYDDC classification: 658.8 SHE/GAR Summary: THIS BOOK IS BOTH A CHRONICLE OF THE EVOLUTION OF MARKETING HOUGHT AND ITS METATHEORY EVALUATION AS A DISCIPLINE.
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Books Books Symbiosis Institute of International Business
Reference
Reference 658.8 SHE/GAR (Browse shelf) Available SIIB-B-10908

THIS BOOK IS BOTH A CHRONICLE OF THE EVOLUTION OF MARKETING HOUGHT AND ITS METATHEORY EVALUATION AS A DISCIPLINE.

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