FROM BRAND VISION TO BRAND EVALUATION

By:

CHERNATONY LESLIE DE

Material type: Text

TextLanguage: English Publication details: PENGUIN BOOKS NOIDA 2009Edition: 2Description: 318ISBN:

9788131213384

Subject(s):

DDC classification:

658.827 CHE

Summary: THIS BOOK PROVIDES A FLOWCHART FOR PROGRESSING THE BRAND BUILDING PROCESS FROM STRATEGY THROUGH TACTICS TO IMPLEMENTATION. IT PROVDES AN AUTHORITATIVE TEMPLATE FOR UNDERSTANDING THE STEPS TO MAINTAINING BUILDING AND MAXIMISING BRAND VALUE.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.827 CHE (Browse shelf(Opens below))	Available		SIIB-B-9669

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THIS BOOK PROVIDES A FLOWCHART FOR PROGRESSING THE BRAND BUILDING PROCESS FROM STRATEGY THROUGH TACTICS TO IMPLEMENTATION. IT PROVDES AN AUTHORITATIVE TEMPLATE FOR UNDERSTANDING THE STEPS TO MAINTAINING BUILDING AND MAXIMISING BRAND VALUE.

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