The Better Mousetrap : brand invention in a media democracy / Simon Pont.

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TextPublication details: London ; Philadelphia : Kogan Page, 2013.Description: x, 285 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Business Management, Bengaluru SIBMB-12A	658.827 PON (Browse shelf(Opens below))	Available		SIBMB-B-009194

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