Life After The 30-Second Spot (Record no. 98255)

MARC details
000 -LEADER
fixed length control field 00654nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211201151352.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780471718376
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 JAF
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jaffe Joseph
245 ## - TITLE STATEMENT
Title Life After The 30-Second Spot
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiely & Sons
Place of publication, distribution, etc New Jersey
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 284
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc The Book Challenges Marketers And Advertisers To Reinvent Themselves For Markteing'S New Reality And Provides Unique, Practical And Actionable Solutions.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Brand (G-10)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 28/07/2008 TECHNICAL BOOKS 1354.00   658.827 JAF SIIB-B-8851 20/12/2013 20/12/2013 Books