UNDERSTANDING BRANDS (Record no. 9682)

MARC details
000 -LEADER
fixed length control field 00554nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
040 ## - CATALOGING SOURCE
Transcribing agency English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number 9682
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name COWLEY, DON
245 ## - TITLE STATEMENT
Title UNDERSTANDING BRANDS
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW YORK
Name of publisher, distributor, etc KOGAN PAGE
Date of publication, distribution, etc 1996
300 ## - PHYSICAL DESCRIPTION
Extent 222
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 695
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 0
505 ## - FORMATTED CONTENTS NOTE
Miscellaneous information SYSTEMS SALES
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source SYSTEMS SALES1028/27.1.97
Additional physical form available note 1028/27.1.97
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title UNDERSTANDING BRANDS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CONSUMER RESEARCH
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title UNDERSTANDING BRANDS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 22/01/1997 695.00 9682   658.827 COW 9682 SIU-B-9682 03/04/2014 03/06/2012 Books