Brand Immortality : How Brands Can Live Long and Proper (Record no. 71614)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00426nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130723s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749457013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Cutter | PRI |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pringle Hamish , Field Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Immortality : How Brands Can Live Long and Proper |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 320 |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Koha item type | Collection code | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 22/05/2010 | 658.8'3.3 PRI/FIE | SCMHRD-B-19914 | 01/08/2019 | Books | Text Book | 382.50 | |||||
| Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 22/05/2010 | 658.8'3.3 PRI/FIE | SCMHRD-B-19915 | 11/04/2018 | Books | Text Book | 382.50 | |||||
| Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-12A | 08/06/2010 | 658.827 PRI | SIBMB-B-003735 | 22/08/2019 | Books | ||||||
| Dewey Decimal Classification | Symbiosis Institute of Business Management, Bengaluru | Symbiosis Institute of Business Management, Bengaluru | SIBMB-12A | 03/02/2011 | 658.827 PRI/FIE | SIBMB-B-006367 | 03/06/2014 | Books |
