Branding (Record no. 678599)

MARC details
000 -LEADER
fixed length control field 00580nam a2200193 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230502b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780823058624
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter VAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vaid, Helen
245 ## - TITLE STATEMENT
Title Branding
Remainder of title : Brand Strategy Design and Implementation of Corporate and Product Identity
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc England
Name of publisher, distributor, etc Watson Guptill
Date of publication, distribution, etc 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 192 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Pame Products Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Name Products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trademarks
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Trademarks Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis International University Central Library Symbiosis International University Central Library 02/05/2023 Donated By Dr. Meena Ambegaonkar 2452.83 658.827 VAI SIU-DB-929 02/05/2023 2452.83 Donated Books