MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02076cam a2200433 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18851456 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190330144810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151109s2016 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015956989 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781933820316 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1933820314 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn947041139 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BAL |
| Language of cataloging |
eng |
| Transcribing agency |
BAL |
| Description conventions |
rda |
| Modifying agency |
OCLCF |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L4895 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lichaw, Donna, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The user's journey : |
| Remainder of title |
storymapping products that people love / |
| Statement of responsibility, etc |
Donna Lichaw. |
| 264 #1 - |
|---|
| -- |
Brooklyn, New York : |
| -- |
Rosenfeld Media, |
| -- |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 146 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
23 cm |
| 336 ## - |
|---|
| -- |
text |
| -- |
txt |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
n |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
nc |
| -- |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Mapping the story -- How story works -- Concept stories -- Origin stories -- Usage stories -- Finding and mapping your story -- Using your story -- Rules of thumb. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a 'story first' approach can transform your product, feature, landing page, flow, campaign, content, or product strategy." -- Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Storytelling. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Storyboards. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Writing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Storyboards. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01134164 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Storytelling. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01134169 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Writing. |
| Source of heading or term |
fast |
| -- |
(OCoLC)fst01181638 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 925 0# - |
|---|
| -- |
acquire |
| -- |
1 shelf copies |
| -- |
policy default |
| 955 ## - COPY-LEVEL INFORMATION (RLIN) |
|---|
| -- |
xm06 2016-08-08 |
