Connecting across generations: creating Indian brands (Record no. 598686)

MARC details
000 -LEADER
fixed length control field 00714nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180221b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Item number DUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Abhijit
245 ## - TITLE STATEMENT
Title Connecting across generations: creating Indian brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc All India Management Association (AIMA)
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Dimensions 1 computer optical disc; sound, color; 4 3/4 in.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title AIMA Expert Lecture Series from Trade, Industry and Academics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social Sciences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sociology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social Interaction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Intercultural Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element AV Resources
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Apshankar, Kedar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CD ROMs
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CD-ROM Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad CD-ROM 21/02/2018 Shah Book House   302.2 DUT SIBMH-AV-0045 21/02/2018 21/02/2018 CD ROMs