Product brand to company brand (Record no. 598641)

MARC details
000 -LEADER
fixed length control field 00629nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180220b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number SUR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Suresh, J.
245 ## - TITLE STATEMENT
Title Product brand to company brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc All India Management Association (AIMA)
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Dimensions 1 computer optical disc; sound, color; 4 3/4 in.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title AIMA Expert Lecture Series from Trade, Industry and Academics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element AV Resources
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Anand, K.B.S.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CD ROMs
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CD-ROM Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad CD-ROM 20/02/2018 Shah Book House 192.50   658.827 SUR SIBMH-AV-0041 20/02/2018 20/02/2018 CD ROMs