Preemptive CRM: retaining customers when competition emulates (Record no. 597827)

MARC details
000 -LEADER
fixed length control field 00849nam a22002657a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180206b xxu||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number ELL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ellis, Len
245 ## - TITLE STATEMENT
Title Preemptive CRM: retaining customers when competition emulates
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc All India Management Association (AIMA)
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Dimensions 1 computer optical disc; sound, color; 4 3/4 in.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title AIMA Expert Lecture Series from Trade, Industry and Academics.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Services
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Relationship Management (CRM)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element CRM Strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Care
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Satisfaction
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element AV Resources
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sethi, Rajat
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type CD ROMs
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     CD-ROM Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad CD-ROM 06/02/2018 Shah Book House 192.50   658.812 ELL SIBMH-AV-0014 06/02/2018 06/02/2018 CD ROMs