Principles of marketing / (Record no. 591505)

MARC details
000 -LEADER
fixed length control field 01008pam a2200301 i 4500
001 - CONTROL NUMBER
control field 7328799
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170927162548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170116t20172018vraa b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781488611841
Qualifying information paperback
Terms of availability $133.95
040 ## - CATALOGING SOURCE
Original cataloging agency ANL
Language of cataloging eng
Description conventions rda
042 ## - AUTHENTICATION CODE
Authentication code anuc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
Fuller form of name (Gary M.)
Relator term author.
245 10 - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc Gary Armstrong, Stewart Adam, Sara Denize, Michael Volkov, Philip Kotler.
250 ## - EDITION STATEMENT
Edition statement 7th edition.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 550 pages :
Other physical details colour illustrations ;
Dimensions 28 cm
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Textbooks.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
General subdivision Management
Form subdivision Textbooks.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Australian
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Adam, Stewart,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Denize, Sara M.
Fuller form of name (Sara Marion),
Dates associated with a name 1962-
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Volkov, Michael,
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Kotler, Philip,
Relator term author.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis School for Liberal Arts Symbiosis School for Liberal Arts 27/09/2017 2 1 658.8/342 SSLA-B-6635 11/03/2019 06/03/2019 27/09/2017 Books