Business market management : (Record no. 591472)

MARC details
000 -LEADER
fixed length control field 01388pam a2200265 a 4500
001 - CONTROL NUMBER
control field 000024905730
003 - CONTROL NUMBER IDENTIFIER
control field CaOOAMICUS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170926125329.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030822s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003062229
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130451878 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131230093
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, James C.,
Dates associated with a name 1953-
245 10 - TITLE STATEMENT
Title Business market management :
Remainder of title understanding, creating, and delivering value /
Statement of responsibility, etc James C. Anderson, James A. Narus.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 460 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Contents: Sect. I. Introduction and Overview -- Ch. 1. Business Market Management: Guiding Principles -- Sect. II. Understanding Value -- Ch. 2. Market Sensing: Generating and Using Knowledge About the Market -- Ch. 3. Understanding Firms as Customers -- Ch. 4. Crafting Market Strategy -- Sect. III. Creating Value -- Ch. 5. Managing Market Offerings -- Ch. 6. New Offering Realization -- Ch. 7. Business Channel Management -- Sect. IV. Delivering Value -- Ch. 8. Gaining Customers -- Ch. 9. Sustaining Reseller Partnerships -- Ch. 10. Sustaining Customer Relationships.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Narus, James A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     Symbiosis School for Liberal Arts Symbiosis School for Liberal Arts 26/09/2017 1 658.8 SSLA-B-6626 04/10/2018 21/09/2018 26/09/2017 Books