The power of product platforms : building value and cost leadership (Record no. 565266)

MARC details
000 -LEADER
fixed length control field 01497nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160121s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780684825809
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Cutter MEY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Meyer, Marc H.
245 #4 - TITLE STATEMENT
Title The power of product platforms : building value and cost leadership
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Free Press,
Place of publication, distribution, etc New York,
Date of publication, distribution, etc 1997.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 267 pages : illustrations ; 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc "Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, Product Platforms. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology." "The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     General Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 21/01/2016 World Book Links 2292.00 658.575 MEY SIBMH-B-2803 19/01/2023 Books