Strategic Brand Management : Creating and sustaining brand equlity long term (Record no. 50831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00729nam a2200229Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120819s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 81-7554-109-1 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 4004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer J.N. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Brand Management : Creating and sustaining brand equlity long term |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 1992 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 443 |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 316.00 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 20 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | Radiant Book Service |
| Additional physical form available note | 5504 |
| 620 ## - | |
| -- | Brand Management |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Strategic Brand Management : Creating and sustaining brand equlity long term |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Strategic Brand Management : Creating and sustaining brand equlity long term |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of acquisition | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Center for Media & Communication, Vimannagar | Symbiosis Center for Media & Communication, Vimannagar | 24/03/2010 | 395.00 | 2 | 3 | SCMC-B-1875 | 05/02/2020 | 20/01/2020 | 30/10/2015 | Books | System Sales | 658.827 | |||||
| Symbiosis Institute of Design | Symbiosis Institute of Design | 395.00 | 4004 | 4 | 1 | SID-B-4004 | 27/12/2016 | 27/07/2016 | 19/08/2012 | Books |
