The Icfai University Press on branding practices (Record no. 342903)

MARC details
000 -LEADER
fixed length control field 00490nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150407s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131407745
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter SAN
245 ## - TITLE STATEMENT
Title The Icfai University Press on branding practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Icfai University Press
Place of publication, distribution, etc Hyderabad, India
Date of publication, distribution, etc 2007
300 ## - PHYSICAL DESCRIPTION
Extent vii, 285 pages: illustrations; 23 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case studies
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sangeetha, K. [ed.]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Institute of Business Management - Hyderabad Symbiosis Institute of Business Management - Hyderabad General 07/04/2015 Pritam Book Centre 250.00 658.827 SAN SIBMH-B-175 13/02/2019 Books