MARKETING MANAGEMENT : TEXT AND CASES (Record no. 342670)

MARC details
000 -LEADER
fixed length control field 00585nam a22002177a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150404b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070603950
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/LAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LAL, RAJIV
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT : TEXT AND CASES
250 ## - EDITION STATEMENT
Edition statement 7TH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc NEW DELHI
Name of publisher, distributor, etc TMH PUBLICATION
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent xiii,812
365 ## - TRADE PRICE
Price type code RS
Price amount 520
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing Manangement and Strategy, Creating Value
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Donated Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Public note
    Dewey Decimal Classification     Symbiosis Institute of Computer Studies and Research Symbiosis Institute of Computer Studies and Research Management 04/04/2015 DONATED BY GURPREET SINGH (VF-MBA-IT) 520.00 658.8/LAL SICSR-DB-580 23/01/2017 Donated Books Marketing Manangement and Strategy, Creating Value