Case studies on branding to compete: Leading brands & their strategies (Record no. 31906)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ed.by John Doris R |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies on branding to compete: Leading brands & their strategies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hyderabad |
| Name of publisher, distributor, etc | ICFAI Books |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v,329 |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 1000 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 0 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | ICFAI University Press Publications Marketing510 |
| Additional physical form available note | 510 |
| 536 ## - FUNDING INFORMATION NOTE | |
| Text of note | Books |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Case studies on branding to compete: Leading brands & their strategies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Case studies on branding to compete: Leading brands & their strategies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Shelving control number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis International University Central Library | Symbiosis International University Central Library | 12/02/2010 | 1000.00 | 6660 | 658.827 CAS 6660 | SIU-B-31616 | 03/04/2014 | 03/06/2012 | Books | |||||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 28/04/2010 | 1000.00 | 36695 | 5 | 658.827 CAS 36695 | SIU-B-36695 | 10/09/2022 | 03/06/2012 | Books | Dewey Decimal Classification | 5 | 22/08/2022 |
