Brand Warfare (Record no. 27876)

MARC details
000 -LEADER
fixed length control field 00519nam a2200205Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120603s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name D'alessandro David E & Ownes Miche, E
245 ## - TITLE STATEMENT
Title Brand Warfare
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Mcgraw Hill
Date of publication, distribution, etc 2001
300 ## - PHYSICAL DESCRIPTION
Extent XVIII, 185
365 ## - TRADE PRICE
Price note Rupees
Unit of pricing 1
Price amount 1057
366 ## - TRADE AVAILABILITY INFORMATION
Publishers' discount category 15
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Availability source Technical Book Services1476/01-02
Additional physical form available note 1476/01-02
620 ## -
-- Branding
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Brand Warfare
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Brand Warfare
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Inventory number Shelving control number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
      Not For Loan Symbiosis International University Central Library Symbiosis International University Central Library 17/08/2001 1243.00 2628     658.827 DAL 2628 SIU-B-27584 03/04/2014 03/06/2012 Books  
        Symbiosis International University Central Library Symbiosis International University Central Library 13/12/2003 195.00 4438     658.827 DAL 4438 SIU-B-29394 03/04/2014 03/06/2012 Books Dewey Decimal Classification