Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design (Record no. 256686)

MARC details
000 -LEADER
fixed length control field 01719nam a22002417a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150105b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781592536115
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 232.2
Cutter SID-B-8252
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael Hodgson
245 ## - TITLE STATEMENT
Title Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Rockport Publishers
Date of publication, distribution, etc 2010
300 ## - PHYSICAL DESCRIPTION
Extent 192p.
365 ## - TRADE PRICE
Price amount 1793.43
Unit of pricing 1
520 ## - SUMMARY, ETC.
Summary, etc Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
730 ## - ADDED ENTRY--UNIFORM TITLE
Uniform title Recycling and Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Koha item type
    Dewey Decimal Classification     Symbiosis Institute of Design Symbiosis Institute of Design On Display 05/01/2015 232.2 SID-B-8252 SID-B-8252 04/03/2020 1793.43 Books