MARC details
000 -LEADER |
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02607cam a22004092 b4500 |
001 - CONTROL NUMBER |
control field |
10872007 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20141103151255.0 |
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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m d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr n |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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130515e20140331nju s|||||||| 2|eng|d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781444332377 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1444332376 (Trade Cloth) |
Terms of availability |
USD 195.00 Retail Price (Publisher) |
024 3# - OTHER STANDARD IDENTIFIER |
Standard number or code |
9781444332377 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(WaSeSS)ssj0001190584 |
037 ## - SOURCE OF ACQUISITION |
Source of stock number/acquisition |
00028608 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
BIP US |
Modifying agency |
WaSeSS |
-- |
SIU Central Library |
Transcribing agency |
SIU Central Library |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5814 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1072 |
Edition number |
23 |
Item number |
40498 |
210 10 - ABBREVIATED TITLE |
Abbreviated title |
Handbook of International Advertising Research |
245 00 - TITLE STATEMENT |
Title |
Handbook of International Advertising Research |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Wiley-Blackwell [Imprint] |
Place of publication, distribution, etc |
Hoboken : |
Name of publisher, distributor, etc |
John Wiley & Sons, Incorporated |
Date of publication, distribution, etc |
2014 |
263 ## - PROJECTED PUBLICATION DATE |
Projected publication date |
201403 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxii, 623 pages |
365 ## - TRADE PRICE |
Price amount |
Rs.12519.00 |
Price note |
195.00 USD |
366 ## - TRADE AVAILABILITY INFORMATION |
Source of availability status code |
Radiant Book Service, Pune. Invoice No.1172 |
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Handbooks in Communication and Media Ser. |
506 ## - RESTRICTIONS ON ACCESS NOTE |
Terms governing access |
License restrictions may limit access. |
520 8# - SUMMARY, ETC. |
Summary, etc |
Annotation |
Expansion of summary note |
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbooks comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the areaCovers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territoriesComprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising educationHighlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future researchContributors represent the most highly respected academics among international advertising researchers |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Scholarly & Professional |
Source |
John Wiley & Sons, Incorporated |
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
Uniform title |
International Advertising |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cheng, Hong |
Relator term |
Editor |
Relator code |
edt |
773 #0 - HOST ITEM ENTRY |
Title |
Wiley-Blackwell Online Books |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio10872007">http://www.columbia.edu/cgi-bin/cul/resolve?clio10872007</a> |
Public note |
Full text available from Wiley-Blackwell Online Books |
910 ## - USER-OPTION DATA (OCLC) |
User-option data |
Bowker Global Books in Print record |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Books |