Handbook of International Advertising Research (Record no. 254674)

MARC details
000 -LEADER
fixed length control field 02607cam a22004092 b4500
001 - CONTROL NUMBER
control field 10872007
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20141103151255.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781444332377
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1444332376 (Trade Cloth)
Terms of availability USD 195.00 Retail Price (Publisher)
024 3# - OTHER STANDARD IDENTIFIER
Standard number or code 9781444332377
035 ## - SYSTEM CONTROL NUMBER
System control number (WaSeSS)ssj0001190584
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition 00028608
040 ## - CATALOGING SOURCE
Original cataloging agency BIP US
Modifying agency WaSeSS
-- SIU Central Library
Transcribing agency SIU Central Library
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5814
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1072
Edition number 23
Item number 40498
210 10 - ABBREVIATED TITLE
Abbreviated title Handbook of International Advertising Research
245 00 - TITLE STATEMENT
Title Handbook of International Advertising Research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley-Blackwell [Imprint]
Place of publication, distribution, etc Hoboken :
Name of publisher, distributor, etc John Wiley & Sons, Incorporated
Date of publication, distribution, etc 2014
263 ## - PROJECTED PUBLICATION DATE
Projected publication date 201403
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 623 pages
365 ## - TRADE PRICE
Price amount Rs.12519.00
Price note 195.00 USD
366 ## - TRADE AVAILABILITY INFORMATION
Source of availability status code Radiant Book Service, Pune. Invoice No.1172
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Handbooks in Communication and Media Ser.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access License restrictions may limit access.
520 8# - SUMMARY, ETC.
Summary, etc Annotation
Expansion of summary note This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbooks comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the areaCovers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territoriesComprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising educationHighlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future researchContributors represent the most highly respected academics among international advertising researchers
521 ## - TARGET AUDIENCE NOTE
Target audience note Scholarly & Professional
Source John Wiley & Sons, Incorporated
630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title International Advertising
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cheng, Hong
Relator term Editor
Relator code edt
773 #0 - HOST ITEM ENTRY
Title Wiley-Blackwell Online Books
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio10872007">http://www.columbia.edu/cgi-bin/cul/resolve?clio10872007</a>
Public note Full text available from Wiley-Blackwell Online Books
910 ## - USER-OPTION DATA (OCLC)
User-option data Bowker Global Books in Print record
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Reference Symbiosis International University Central Library Symbiosis International University Central Library On Display 11/10/2014 Radiant Book Service, Pune. 12519.00   659.1072/CHE 40498 siu-b-40498 03/11/2014 11/10/2014 Books