Brand Warfare: 10 Rules for Building the Killer Brand (Record no. 249314)

MARC details
000 -LEADER
fixed length control field 00358nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140729s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-058414-1
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number D'A
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name D'alessandro David F.
245 ## - TITLE STATEMENT
Title Brand Warfare: 10 Rules for Building the Killer Brand
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Dehli
Name of publisher, distributor, etc Tata Mc- Graw Hill Publis
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 185p.
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar 05/01/2009 Pritam Book Centre 195.00   658.827 SCMC-B-1365 30/10/2015 30/10/2015 Books