Brand Hijack: Marketing Without marketing (Record no. 238405)

MARC details
000 -LEADER
fixed length control field 00381nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140130s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 670058564
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Cutter WIP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Wipperforth, Alex
245 ## - TITLE STATEMENT
Title Brand Hijack: Marketing Without marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Penguin Books
Place of publication, distribution, etc London
Date of publication, distribution, etc 2005
300 ## - PHYSICAL DESCRIPTION
Extent 280 p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Koha item type
    Dewey Decimal Classification     Text Book Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 18/08/2006 535.50 658.827 WIP SCMHRD-B-15825 11/04/2018 Books