THE FUNDAMENTALS OF ADVERTISING (Record no. 13963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00578nam a2200205Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120603s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 13963 |
| Classification number | 659.1/WIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | WILMSHURST, JOHN, MACKAY, ADRIAN |
| 245 ## - TITLE STATEMENT | |
| Title | THE FUNDAMENTALS OF ADVERTISING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | LONDON |
| Name of publisher, distributor, etc | BUTTERWORTH HEINEMANN |
| Date of publication, distribution, etc | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,384 |
| 365 ## - TRADE PRICE | |
| Price note | Rupees |
| Unit of pricing | 1 |
| Price amount | 395 |
| 366 ## - TRADE AVAILABILITY INFORMATION | |
| Publishers' discount category | 0 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Availability source | STAR BOOK SERVICE1565 |
| Additional physical form available note | 1565 |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | THE FUNDAMENTALS OF ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 730 ## - ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | THE FUNDAMENTALS OF ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition | Checked out | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis International University Central Library | Symbiosis International University Central Library | 08/01/2000 | 395.00 | 13963 | 659.1/WIL WIL/MAC 13963 | SIU-B-13963 | 03/04/2014 | 03/06/2012 | Books | ||||||||
| Symbiosis International University Central Library | Symbiosis International University Central Library | 29/01/2000 | 395.00 | 32753 | 1 | 659.1 WIL 32753 | SIU-B-32753 | 21/06/2025 | 03/06/2012 | Books | The Word Book Shop | 07/07/2025 | 21/06/2025 |
