Brand Positioning strategies for competitive advantage (Record no. 129873)

MARC details
000 -LEADER
fixed length control field 00433nam a2200193Ia 4500
001 - CONTROL NUMBER
control field
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180324145044.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131003s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070581593
040 ## - CATALOGING SOURCE
Original cataloging agency
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 SEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sengupta, Subroto
245 ## - TITLE STATEMENT
Title Brand Positioning strategies for competitive advantage
250 ## - EDITION STATEMENT
Edition statement 2nd Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TMH
365 ## - TRADE PRICE
Price type code Rs
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Sapna Book House 395.00 3 1 658.827 SEN SIU-B-47884 01/03/2016 18/02/2016 05/11/2013 Books
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Sapna Book House 350.00     658.827 SEN SIU-B-45909 05/11/2013   05/11/2013 Books