Principles of Advertising & IMC (Record no. 129372)

MARC details
000 -LEADER
fixed length control field 00274nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131003s9999 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 DUN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duncan Tom
245 ## - TITLE STATEMENT
Title Principles of Advertising & IMC
250 ## - EDITION STATEMENT
Edition statement 2nd Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc TMH
365 ## - TRADE PRICE
Price type code Rs
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Symbiosis School of Media & Communication, Bengaluru Symbiosis School of Media & Communication, Bengaluru 05/11/2013 5 2 659.1 DUN SSMCB-B-29 12/11/2021 30/10/2021 05/11/2013 Books