Guerrilla social media marketing (Record no. 129290)

MARC details
000 -LEADER
fixed length control field 00447nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131004s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781599183831
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Cutter LEV/GIB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Levinson Jay Conrad
245 ## - TITLE STATEMENT
Title Guerrilla social media marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Tata Mcgraw Hill
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2012
300 ## - PHYSICAL DESCRIPTION
Extent 250 p.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gibson Shane
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 01/03/2011   318.75 658.4 LEV/GIB SCMHRD-B-21391 02/01/2020 Books Dewey Decimal Classification Text Book
        Symbiosis International University Central Library Symbiosis International University Central Library 05/11/2013 Book Paradise 395.00 658.872 LEV SIU-B-48792 16/01/2018 Books