Entrepreneurship: creating and leading an entrepreneurial organization

Kumar, Arya

Entrepreneurship: creating and leading an entrepreneurial organization - New Delhi Pearson India Education Services Private Limited 2015 - xvi, 780 pages

"A new venture or business always stands on the precarious ground of unpredictable challenges wherein it is constantly subjected to pressures from competition and the ever changing dynamics of the market. In this scenario, a venture can only be successful, if it is guided by an entrepreneur who measures situations insightfully and calculates the risks before taking a plunge. This book is about creating, managing, and leading an entrepreneurial organization. The contents would help in inculcating an entrepreneurial mindset, developing entrepreneurial skills, and equipping the reader with the basic knowledge and skills for launching and managing the growth of a venture."

9788131765784


Entrepreneurship
New business enterprises Management
Entrepreneurs

658.421 / KUM