Religion as brands :

Religion as brands : new perspectives on the marketization of religion and spirituality / edited by Jean-Claude Usunier (Université de Lausanne, Switzerland), Jörg Stolz (Université de Lausanne, Switzerland) - xix, 256 pages : illustrations ; 24 cm. - Ashgate AHRC/ESRC religion and society series .

Includes bibliographical references (pages 219-244) and index.

9781409467557 (hardcover : alk. paper)

2013015410


Religion--Economic aspects.
Branding (Marketing)
Consumption (Economics)

HB72 / .R4515 2014

206