Emotionomics: leveraging emotions for business success
Hill, Dan
Emotionomics: leveraging emotions for business success - Revised Edition - New Delhi Koganpage 2009 - 345
"Emotionomics will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage." "Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management." "Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors."
9780749457006
Economics
Psychological aspects
Decision making
658.0019 / HIL
Emotionomics: leveraging emotions for business success - Revised Edition - New Delhi Koganpage 2009 - 345
"Emotionomics will help you to understand emotions in terms of business opportunities. In today's highly competitive marketplace where many products look alike, it is the emotional benefit of a product that can make the difference. At the same time, companies with engaged, productive workforces will undoubtedly achieve a competitive advantage." "Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees. It will teach you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management." "Emotions matter, and this book will help you not only to step closer to customers and employees, but to also step ahead of your competitors."
9780749457006
Economics
Psychological aspects
Decision making
658.0019 / HIL
