Building successful brands in the 21st century

Muthuraman, B.

Building successful brands in the 21st century - New Delhi All India Management Association (AIMA) 2004 - 1 computer optical disc; sound, color; 4 3/4 in. - AIMA Expert Lecture Series from Trade, Industry and Academics. .


Management
Marketing Management
Marketing
Brand Management
Branding
AV Resources

658.827 / MUT